Do Colors Matter?
My daughter is reading a teen magazine. You know, one of those that have a bunch of surveys: what kind of flirt are you, would you rather date Jesse McCartney or Zak from High School Musical.
So right now she is reading all about colored underwear and what your color preference says about you.
Now the only reason I'm writing about this is because at the same time, I'm stuffing a marketing mailer that will go out tomorrow and I purposefully selected a navy blue envelope in which to place my communication message.
It got me to thinking: what does the color envelope I've selected say about me?
I picked blue for two reasons:
1. It is the same color as my logo and looks pretty with the new Jamestown stamps (yes, that was a rather girlie statement)
2. A navy blue 6x9 envelope is bound to stand out amongst all of the other mail received by my target prospect.
I did a little searching and found an article by June Campbell entitled the Psychology of Color in Marketing Materials.
In her article, June says:
Basically, in North American mainstream culture, the following qualities are linked to color:
Red excitement, strength, sex, passion, speed, danger.
Blue (listed as the most popular color) trust, reliability, belonging, coolness.
Yellow warmth, sunshine, cheer, happiness
Orange playfulness, warmth, vibrant
Green nature, fresh, cool, growth, abundance
Purple royal, spirituality, dignity
Pink soft, sweet, nurture, security
White pure, virginal, clean, youthful, mild.
Black sophistication, elegant, seductive, mystery
Gold prestige, expensive
Silver prestige, cold, scientific
I must say, I like the unspoken message my navy blue envelopes are sending.
FYI - different colors of underwear have entirely different meanings. That is another post for an entirely different blog!
What color are your marketing materials? When you send a mailing - do you use plain white envelopes?
Deborah Chaddock Brown
Writer, Grateful I'm Not Color Blind
Posted by: Deborah Brown Source