Mobile Phone Service Providers Look To Snare New Customers With Free Gadgets
As technology in the mobile phone industry has advanced so rapidly over the last 12 months - particularly with the advent of many new smart phones - and with such a large selection of similar handsets available from different manufacturers offering similar features at equally competitive tariffs, mobile phone service providers are now seeking new marketing angles and unique selling points in order to try and differentiate themselves in a highly competitive and largely saturated marketplace.
Some providers are now turning away from the frequently available free handsets, minutes and text bundles that have traditionally provided the bait for snaring new customers and are instead offering a selection of alternative gadgets and tech products such as free HDTVs, Xbox 360s, laptops or a free Nintendo Wii as incentives to attract new business and make them stand out from the crowd. This has proved a logical step for service providers not only from a sales and marketing stance, but also as modern smart phone technology can often be synchronised and used in conjunction with such products in order to further advance the user experience and help them get the most out of their new handsets. Indeed, this integration of technology through a number of electronic mediums is seemingly becoming central to users in the digital era, as telecommunications and social networking begin to merge to provide the user with 24 hour virtual interaction with the world around them - and the telecommunications industry seems to have latched onto this in order to differentiate themselves in a busy and highly competitive yet lucrative marketplace.
Posted by: John Source