Wed, 04 Jul 2007 00:25:54 GMT
Do Colors Matter?
My daughter is reading a teen magazine. You know, one of those that have a bunch of surveys: what kind of flirt are you, would you rather date Jesse McCartney or Zak from High School Musical.
So right now she is reading all about colored underwear and what your color preference says about you.
Now the only reason I'm writing about this is because at the same time, I'm stuffing a marketing mailer that will go out tomorrow and I purposefully selected a navy blue envelope in which to place my communication message.
It got me to thinking: what does the color envelope I've selected say about me?
I picked blue for two reasons:
1. It is the same color as my logo and looks pretty with the new Jamestown stamps (yes, that was a rather girlie statement)
2. A navy blue 6x9 envelope is bound to stand out amongst all of the other mail received by my target prospect.
I did a little searching and found an article by June Campbell entitled the Psychology of Color in Marketing Materials.
In her article, June says:
Basically, in North American mainstream culture, the following qualities are associated with color:
Red excitement, strength, sex, passion, speed, danger.
Blue (listed as the most popular color) trust, reliability, belonging, coolness.
Yellow warmth, sunshine, cheer, happiness
Orange playfulness, warmth, vibrant
Green nature, fresh, cool, growth, abundance
Purple royal, spirituality, dignity
Pink soft, sweet, nurture, security
White pure, virginal, clean, youthful, mild.
Black sophistication, elegant, seductive, mystery
Gold prestige, expensive
Silver prestige, cold, scientific
I must say, I like the unspoken message my navy blue envelopes are sending.
FYI - different colors of underwear have entirely different meanings. That is another post for an entirely different blog!
What color are your marketing materials? When you send a mailing - do you use plain white envelopes?
Deborah Chaddock Brown
Writer, Grateful I'm Not Color Blind
Posted by: Deborah Brown Read more Source
Tue, 03 Jul 2007 20:22:56 GMT
Blogging revolution among elected officials
A new report by a Southeastern Louisiana University management professor and issued by the IBM-based Center for the Business of Government examines how blogging is becoming an increasingly common method for elected officials and public agencies to communicate with constituencies. The report chronicles blogging activities at all levels of government, including members of Congress, governors, mayors, police and fire departments.
Using the Internet, particularly blogging, is becoming an increasingly common method for elected officials and public agencies to communicate with constituencies; a Southeastern Louisiana University professor explains in a new report, issued by IBM's Washington, DC-based Center for the Business of Government.
"As a whole, blogging is still in its infancy, but it is starting to take hold among public officials across the American landscape," said David C. Wyld, Southeastern's Maurin Professor of Management and director of the university's Strategic e-Commerce/e-Government Initiative.
Defining a blog as an online journal that can be updated regularly with entries typically displayed in chronological order, he said blogging is increasingly moving from the fringes to the mainstream, with intense interest in both corporate American and public offices in joining the trend of user-generated media. There are more than 60 million blogs in existence today, with more than 50,000 being created daily.
Wyld's report, "The Blogging Revolution: Government in the Age of Web 2.0," chronicles blogging activities at all levels of government, including members of Congress, governors, mayors, police and fire departments, and provides insights into how blogging is used within agencies to improve internal communications and speed the flow of information. "Web 2.0" refers to the second generation Internet, where interactivity among users is the key. The report also assesses blogging in corporate America, with a first of its kind survey of top executives who blog and the potential benefits and challenges associated with blogging.
He noted that blogging by political candidates has been highly publicized in the current election cycle, but less recognized is the growing trend for agencies and public officials to use this new communications medium. "Just as in the private sector, public officials are finding blogging to be an excellent way to communicate both within their organizations and with their constituencies," he said.
In looking at bloggers and blog readers, Wyld said they tend to be better educated, more diverse and more urban than the American population as a whole. In addition, from a political perspective, they are more civically involved and politically engaged in both the online and offline worlds.
The report includes tables detailing Wyld's research, which is baseline data identifying blogs initiated by members of Congress, Congressional committees, governors and lieutenant governors, state legislators and other officials throughout the nation and in places as far away as Scotland and India.
"Members of Congress were a bit slow to pick up on blogging," Wyld said, citing factors such as the lack of pressure to engage in blogging, worries about giving up control of the message, a lack of web savvy, and the time management and demanding workload Congressional members carry. A facilitating step developed in late 2006 when the House Administration Committee began offering the House Web Log Utility.
"This made it easier for congressional offices to offer blogs on their official member websites," he said. "And now skepticism about blogging is turning into curiosity about how this new Web 2.0 tool can be used to communicate with constituents in a unique way." Today, there are Senators and Representatives, including Presidential candidate Barrack Obama, who are adding videos and podcasts to their blog sites.
Wyld - who devoted over a year to this project since having his proposal funded through IBM's research grant competition -- offers a case study in organizational blogging on the U.S. Strategic Command (STRATCOM), citing it one of the best examples of governmental blogging.
"The military is perhaps the most important of all public sector organizations today," Wyld said. "In the war on terror, the military is learning that information - more specifically, information sharing - is a key strategic success factor. The military is realizing that its traditional top-down structure, with long decision cycles and one-way flow of information, is not a good fit for today's needs."
STRATCOM, Wyld explained, is implementing 24-hour, real-time secure communications from the top generals to troops in the field, with the centerpiece of the effort in a classified network called Strategic Knowledge Integration or SKI-web. "This is nothing less than a 24-7-365 virtual intelligence meeting with blogging and chat as essential parts of the operation," he said. STRATCOM's Commander, Marine General James Cartwright - who has been nominated to be the next vice chairman of the Joint Chiefs of Staff - is a huge proponent of the use of blogging and other Web 2.0 technologies to better equip the military to fight the global war on terror.
Copies of the report can be downloaded for free at http://www.businessofgovernment.org/main/publications/grant_reports/details/index.aspgid=291. The Center for the Business of Government will also provide free hard copies of the report to interested public officials, members of the media, and educators.
Posted by: Greener Magazine Read more Source
Tue, 03 Jul 2007 15:59:06 GMT
Britney Spears Was Forced into Rehab
Britney Spears is feeling betrayed by her mom, her soon-to-be ex husband Kevin Federline, her former manager and Promises rehab where she was staying for a month. She claims that she never had any alcohol or drug addiction, but she was forced to check into the rehab.
Britney claims that she was suffering from postpartum depression after the birth of her second child and never had any addiction problem. Many sources add to this, saying that Federline was continuously threatening Britney to check into rehab.
Professionals have also confirmed that she was suffering from depression which was aggravated by stopping the Prozac dose. What added to her problem was continuous media scrutiny. When Britney called up Promises rehab for a copy of the report showing that she was tested negative for drugs and/or alcohol when she checked in, she was handed a report dated March 7, 15 days after Britney got admitted. The question that now surfaces is that what treatment was Britney given if her problem was not diagnosed till fifteen days.
Britney is now maintaining distance from not only her estranged husband but mother also.
Posted by: Nishtha Read more Source
Tue, 03 Jul 2007 13:37:33 GMT
Nicole Richie Speaks Out
It seems Nicole Richie has finally come out of hibernation. The much criticized celebrity did some straight talking when she was recently interviewed by Nylon magazine.
If her words are to be believed, then we may end up cursing ourselves for taking her in the wrong sense. Nicole confessed that she is really surprised when young girls look up to her as a role model. She stated that she never portrayed herself as a role model for the young girls.
Nicole took liberty to lash back at the media who is persistently trying to generate a controversy about her being anorexic. She said:
Its really sad how obsessed America is with weight. Its sick. Ive never gone a day without putting food in my mouth. Ive never sewn my mouth shut. Ive never gone on a liquid diet. So I want to know why Im the face for a problem.
Last but not the least, she honestly spoke about her experience as a heroin addict. She explained how she restrained herself from over-indulging and becoming a slave to the drug.
Finally we have something to talk about Nicole Richie as she ends her long break. And what a time she chose to bounce back. With Paris Hilton out of jail, it may spell another round of media-circus for the duo.
Old days are here again.
Posted by: Aneezshaikh Read more Source
Tue, 03 Jul 2007 08:40:18 GMT
7.1.2007 - Possibly the only Part
Careful readers will know that it had been three weeks since I’d last been to Roundrock. I was suffering, but I bore it well, knowing that sooner or later we would meet again.
So it was that we planned to go to the woods on Saturday with the idea that we could drop off some books at the local library (they either add them to their collection, sell them at their fundraiser, or give them to the local used bookstore — all options are good to me!) and maybe rent one of those industrial strength walk-behind mowers to clear the top of the dam and a few other areas that need a little trimming. We might even have bought some Bentonite to toss in the diminished lake to help stem the leak.
But Saturday was forecast to be rainy, and the new Lenses at the Nelson-Atkins Museum in Kansas City needed seeing, so we decided to switch our woodsy visit to Sunday. The forecast called for intermittent rain, and since the rain gods are again laughing at me, I knew we would have a dry adventure.
Somehow, I disregarded the alarm clock and slept in until the unholy hour of 6:30! I felt bad about that, but we’ve grown so good at packing our things and loading the truck that we made quick work of the work and were on the road in less than an hour.
The intermittent showers were falling from the sky as we left town. I was unalarmed. We’d started out in rain before, only to arrive at the woods to find them tinder dry. I expected the same on this trip.
Only the rain didn’t stop. It didn’t even let up the farther south we went. As we passed farm fields, many of them were completely flooded, with standing water several feet deep (covering the crops that were there before). The great Corps of Engineers impoundment we cross several times was full, full, full, and every stream we spanned on the highway bridges was flowing riotously. This part of the state was saturated, and the rain was still falling.
But to the south I could see lighter skies. I thought that the clouds were thinning, but I think it was only the sun rising higher.
You may recall that when we leave the paved road, we must traverse a large valley to get to the far ridgetop where Roundrock lies. Two streams cut through this valley. One is really just the spillway from a neighbor’s dam, and though it generally always has a few inches of water in it (his dam, like mine, leaks), it is never impassable. The second drains a much larger watershed — more than a hundred acres I’d estimate — and it has been known to make some mischief in the past. I’ve long wanted to see the big water moving through these streams, but, of course, if I did, I doubt that I’d dare cross them in the truck.
Undaunted, we splashed through the large puddles that greeted us at the beginning of the gravel road and began our descent into the valley. Water was running down the road itself as we crept along. This is not how you want it to work (especially since there is a fairly precipitous slope on one side), but with six days of nearly continuous rain in the area, I suppose you can’t expect perfection.
We came to the first stream — the one that drains my neighbor’s lake — and it was more swollen than I had ever seen it. But I had my truck. That wasn’t going to stop me. Besides, it’s a two-hour trip to Roundrock. I didn’t intend to turn around just as we got there. Pausing only a moment, I gave the engine some gas and roared into the moving water.
I shouldn’t have.
I managed to get across, but I could feel the jolt as the flow met the side of the truck, and had I not been moving swiftly enuf, I would have been pushed off the road. And then Libby would have had some things to say. As it was, a great wall of water splashed over the front of the truck and landed on the windshield. The engine kept running, but steam was pouring out from under the hood where the water had made contact with the hot engine block.
Yes, it was stupid, but it looked fordable.
But that was the little stream. As we came around the bend we encountered this:
- Chigger bites itch from blackberry picking.
Posted by: Roundrockjournal Read more Source
Tue, 03 Jul 2007 05:14:20 GMT
Nick Lachey and Vanessa Minnillo Shed off Everything
Well, people resort to different practices to make the best of their holiday. Some confine themselves to aloofness, some go for a binge and some just bask in the Sun. But American pop singer and actor Nick Lachey and his girlfriend Vanessa Minnillo, an American television personality have gone little beyond my imagination. The couple shed off their clothes and roamed in their birthday suites in Puerto Vallarta, Mexico. To make the best of their vacation the duo is believed to be on a drinking spree as well. Only the couple knows that whether it is a way of relexing or a stunt to hog the limelight.
Tipsy and naked the couple also had a very intimate bath in a steamy jacuzzi. Some on the spot paparazzi clicked their real explicit pictures, and these pictures tell the entire story themselves.
They have shed off everything I wonder what next would they be trying. May a hot make up or perhaps a sensual smooch. I better wait and watch.
Posted by: Fineblog Read more Source
Fri, 29 Jun 2007 05:39:57 GMT
VW Jetta to Be Equipped with Cleanest Diesel Engine
VW Jetta will be powered by a diesel engine that claims to be the cleanest of all in the world. The announcement has been made considering the initiative of the company to promote the merits of diesel engines in the US.
After Volkswagen announced a technological tie-up with DaimlerChrysler to develop BlueTec oil-burning powerplants now the company is set to put it into production. BlueTec significantly reduces nitrogen oxide emissions. Variants are expected to be added to the UK line-up.
Posted by: Vishal Read more Source
Fri, 29 Jun 2007 01:36:47 GMT
Beware of New Brakes
This is an interesting but debatable print advertisement launched by Bendix Brakes to promote its new brake system Titanium Stripe. The campaign seems to aiming at conveying that new braking system is so efficient that provides drivers freedom to stop its car at his will. The advertisement is showing when the gazelle stopped suddenly, depicting the brake system, the predator leopard could not control or was able to top in time therefore strikes the gazelle loosing his balance and interestingly gazelle remains unmoved even after leopard struck him.
The idea of showing accident of these two animals along with the basic concept was certainly interesting but the execution of the advertisement has made a bit confusing and falling short of being effective. Another aspect which is confusing is the background which has been completely white, had it been the background of a forest it could have worked for the ad.
The text of the ad which is some extra long reads, ‘Beware of NEW brakes!!! TITANIUM STRIPE. No Bedding-in No more slipping. Safety from the first second out of the box.’ The advertisement was created by V2Power, Bangkok, Thailand.
Via Ads of the World
Posted by: Balendu Read more Source
Thu, 28 Jun 2007 21:55:18 GMT
Microwave and freeze a dog
Keep this out of sight when your children are around and everything will be fine. Because although Sammy Snoozle looks like a cuddly stuffed animal for your son or daughter to fall asleep with, the floppy-eared pooch is actually meant to be thrown into a microwave or freezer.
Filled with treated flax seeds and herbs, Sammy can be nuked for two minutes and used as an aromatherapy hot water bottle for up to three hours at a time. He can also be frozen and used as an ice pack (perfect for when your child lashes out at you after seeing a stuffed dog next to the popsicles).
Available now for $20.
Posted by: Jenn Read more Source
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Thu, 28 Jun 2007 18:26:30 GMT
A Wake-up Call from God
In her first interview since she was sent back to prison for probation violation in a drink-driving case, a seemingly transformed Hilton said her imprisonment has served as a life-changing wake-up call;
I’m not the same person I was. I feel that the purpose of my life is to be where I am. My spirit or soul did not like the way I was being seen and that is why I was sent to jail. God has released me.
In a phone-call interview from the hospital facility of the Los Angeles jail for an ABC television programme, she said that she believed her jail sentence was a message from God to change her party-loving lifestyle and become a positive role model for women who look up to her.
Paris further said:
I used to act dumb. It was an act. I am 26 years old, and that act is no longer cute. It is not who I am, nor do I want to be that person for the young girls who looked up to me.
Well, we sincerely hope this time around that the new-found spiritual side of hers is genuine and not just another marketing trick.
Posted by: Naomi Read more Source